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It's Not Inside It's On Top
ISBN: 9780624090717
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It's Not Inside It's On Top
- Publisher: Tafelberg
- Published: 2021
- Pages: 223
- Language: English
- ISBN: 9780624090717
- Synopsis: "From 'Yebo, Gogo' and 'Glug, glug' to 'Sgudi Snaysi', South Africa has produced unforgettable ads over the years. Borrowing from music, sports, politics and youth culture, brands have created definitive cultural moments with ads that have spoken to our national psyche. Blending memoir, criticism, and cultural commentary, Khanya Mtshali takes a keen and witty look at South African advertising. She questions commonly held truths, presenting a fresh take on how we've come to see ourselves through the ads that we grew up with. It's Not Inside, It's On Top is an entertaining and informed addition to the debate on the role of advertising in our democracy, and how business, politics and marketing intersect. It may also leave you laughing out loud."--Page 4 of cover.
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